I’ve been designing digital products for close to 20 years — long enough to remember when “UX” wasn’t yet attached to every second job title.
I grew from hands-on product design into complex B2B systems and design leadership.
I build complex design systems, shape products from zero, and help teams launch them with strategy, user insight, and delivery working together.
I also bring a systemic approach to AI tools, integrating them into design processes without breaking craft, quality, or team ownership.
HOW YOU CAN
HIRE ME.
Product Discovery & Strategy
- Shape product direction from messy business goals
- Map user needs, jobs, and decision flows
- Turn ambiguity into product hypotheses
- Define MVP scope and success criteria
UX/UI for Complex Products
- Design SaaS, B2B, dashboards, and internal tools
- Simplify dense workflows and edge cases
- Create prototypes for validation and alignment
- Prepare clear specs for engineering teams
Design Systems & Product Quality
- Audit inconsistent product interfaces
- Build scalable components and interaction rules
- Improve visual hierarchy and usability patterns
- Connect design decisions to implementation reality
Design Leadership & Mentoring
- Lead design direction for product teams
- Coach designers through critique and process
- Facilitate workshops with product and engineering
- Improve design operations and team rituals
Design Lead
Strategy
UX
Management
Systems
Discovery
Research
UX Design
Interaction
B2B SaaS
Mentoring
Ops
Workshops
Prototypes
AI Design
Design Lead
Strategy
UX
Management
Systems
Discovery
Research
UX Design
Interaction
B2B SaaS
Mentoring
Ops
Workshops
Prototypes
AI Design
Contact me